Product or Service Concept – description of what a product or service should be, relating to brand, competitors and customers

Design Identity – processes, facilitated workshops and guidelines for creating in-house a brand-specific design aesthetic

Communications - e.g. communications strategy for an EV sub-brand, social media campaign to build awareness and educate

Focal Area – e.g. retail proposition at re-charging station, interior features for a halo product, new performance sub-brand

 

©2008 Car Design Research