Show Car – how a show car is being received by press, car designers and/or public, and what it means to them

Production Design – assess core values of design image and quality and how it fits its design brief

Brand Image and Communications – establish what customers think of a brand and its communications

Focal Area - e.g. virgin and experienced electric car users' range anxiety; the perceived interior quality of cars in one class

 

©2008 Car Design Research