Seoul auto show report: Latest show stand craze? The flashmob
April 14, 2011 in chevrolet, motorshow, trends
An interesting observation at last week’s Seoul motorshow, was just how excited the attendees were getting about the freebie give-aways, and the digitally interactive aspects of the show stands.
Take Chevrolet for instance. It housed a helium-filled, life-size Camaro, that was from time-to-time hovered over the stand, and one of the more interesting concepts – in the form of the MiRay. Yet on-lookers and visitors seemed much less interested in these attractions than they were the giant video wall (cut with Chevrolet bow-ties) displaying a video of a troop of dancing robots, to the backing of some very loud trance-type music. Combine that with the loud DJ set which was booming out of the upturned Aveo, and you had a stand vibe, which had more in common with a flash-dance mob.
Plenty of the visitors we saw there were sporadically breaking into dance, such was the party atmosphere. It was slightly disconcerting, but also entertaining to watch. And proof, perhaps, that, as far as the modern motorshow goes, concept cars and dancing girls are perhaps a bit too twentieth century…