BMW takes premium to a new level with night lighting
September 23, 2010 in BMW, cars, lighting, photos, premium
Recently, while driving a BMW 5 Series GT at night, we were struck by the use of subtle lighting in the cabin, which lightly bathes parts of the interior in the warm, orangey-red hue that BMW has long used as its instrument panel backlighting colour. The use of light accentuation in the interior is nothing new – BMW’s own Mini brand and many Fords feature a system which allows you to highlight certain elements of the interior with an electric blue/green/yellow/pink/orange light. It is the execution of the system that stands out however – the wash of light is uniform, with no highlight spots.
And whereas in other soloutions a craned neck often allows you to see the LEDs, fairly poorly concealed, in the BMW you can never see the light source – giving the whole system a slightly magical affect.
Details are crisply accented too
Combine this with BMW’s beautifully executed from Angel ring sidelight ‘halos’, and the rear ‘light pipes’ and you have a coherent, subtle yet confident lighting strategy across the whole car which exudes a premium quality.
Thank you for this great review about BMW!